Ibrahim Ozen

Systems that hold

I built the design systems for the instrument cluster and the head-up display of a 14-brand car group, from scratch. They are adaptive, not just responsive: every size is calculated from the screen’s hardware, pixel density and viewing distance, and every brand keeps its own signature look. Today 160 UX designers work in the cockpit design systems, and close to 500 people when you add the UX engineering, instantiation and software teams.

Experiences that make sense

I design flows that people can follow without thinking: a clear structure, honest states and feedback at every step. I’ve done it on mobile, where layouts respond to the window, and in the car, where they adapt to the hardware. The EV pages are one example. Energy, charging, trips and schedules become decisions a driver can make at a glance, and every page is now final for production.

Rules people and AI can apply

I designed five AI skills in Figma and the workflow around them, so designers spend their time on design, not on operations. Eight design system designers use them every sprint. As my UX organization’s AI ambassador, I’ve shared it with the global UX team, and Figma reached out to learn from it: we now meet regularly to exchange feedback.

Leading and growing designers

I lead a team of three designers on the instrument cluster and head-up display systems, and I mentored each of them onto the architecture. When production defects traced back to an external handoff tool, I proposed an internal pipeline and guided the team through the move. I set the roadmap with leadership, support every other cockpit design system team, and keep brand teams, engineers and suppliers in five regions aligned.