THE ANXIETY ABOUT DATA PRIVACY OF LATE LIFE CONSUMERS

 
 
During the thesis research process, the main reasons causing concern about the security of the personal data of the Late Life Consumers(LLC) were explained in detail. The major problems in this regard are the fears and hesitations about using data technology. 45% of the elderly state that their personal data security concern is the biggest factor in avoiding technological devices. Furthermore, 25% of the LLC have doubts on the use of technological devices due to the complexity of the devices. The purpose of this design is to create emotional support and encourage the use of technological platforms and devices by providing instant security notifications to the elderly with the help of human and artificial intelligence, and gathering LLC’s personal data in a place that they can trust and easily access.
 
 
 

SCENARIO


Setup & Data Management


Heir Security Check


Heir Grant Access


PRODUCTS' DETAILS


SECONDARY RESEARCH


TARGET GROUP


CONCEPTUALIZATION/ANALYSIS


IDEATION


USER FLOWS/WIREFRAMES


BUSINESS PLAN